Asembl brings Chupa Chups into popcorn with Kinrise

Asembl has united Perfetti Van Melle and Kinrise to bring Chupa Chups into popcorn.

The Lolly Poppin Chupa Chups Cola and Lolly Poppin Chupa Chups Strawberry & Cream launches sees Poppin popcorn coated in two of Chupa Chups’ bestselling flavours.

“We are excited about the crunchy experience that Kinrise Poppin have created with our iconic Chupa Chups flavours for the first time in the Australian market,” said Perfetti Van Melle Area Licensing Manager, Marta Ballesteros.

“They have developed the perfect snack for all. Consumers will be captivated immediately by the colourful and pop design of the packaging followed by its delicious taste!”

Kinrise Poppin Brand Marketing Manager, Tracey Fitzsimmons, added: “This exciting brand collaboration will generate lots of excitement in the category as consumers get to have their favourite brands in one delicious snack.”

Asembl Managing Director, Justin Watson, continued: “The pairing of Perfetti Van Melle’s best-selling flavours Strawberry & Cream and Cola with Kinrise Snackfood’s Poppin popcorn is the forever fun taste sensation we have all been waiting for!”