Asembl brings Golden Gaytime ice cream into pancakes and cupcakes with Green’s

Asembl is bringing Streets’ Golden Gaytime ice cream brand into two new areas with Green’s.

Green’s Golden Gaytime Pancakes allows consumers to create vanilla pancakes with a toffee-flavoured syrup and Golden Gaytime crumbs, while Green’s Golden Gaytime Cupcakes enable the creation of vanilla cupcakes with toffee-flavoured icing or toffee cake bites, with Golden Gaytime crumbs.

Street’s Marketing Manager, Annie Lucchitti, said: “Bringing Gaytime into our favourite baking moments has been so welcomed by consumers since we first partnered with Green’s in October 2021!

“We were beyond delighted and kept our ears to the ground ensuring we heard Aussie feedback and naturally we were asked for more. With these new mixes we’re hoping everyone finds the Golden Rays they want in their lives!”

Green’s Head of Marketing & Innovation, Peta Allsopp, added: “We are super pleased to be adding to our Golden Gaytime range with the launch of Green’s Golden Gaytime Pancakes and Cupcakes. Our clever baking team has been working behind the scenes and developed two more ways for Australians to enjoy their much-loved Golden Gaytime flavours.”

Asembl Managing Director Justin Watson said: “We first mixed Streets’ Golden Gaytime with Green’s in 2021 for the very successful launch of the Golden Gaytime Crumb Cake, Golden Gaytime Mousse and Golden Gaytime Brownie.

“This year we are serving up delicious fluffy vanilla pancakes with a toffee-flavoured syrup and iconic Golden Gaytime crumbs and moreish vanilla cupcakes with toffee-flavoured icing with iconic Golden Gaytime crumbs which are guaranteed to satisfy tastebuds,”.

Both baking sets are available in Australia from today in Coles, from March 1st in independent grocers and from April 24th in Woolworths.