Asembl brings Lactalis and Perfetti Van Melle together for Chupa Chups milkshakes

“What a fun way to shake up the flavoured milk category,” said Asembl MD Justin Watson.

Australian dairy firm Lactalis has teamed up with Perfetti Van Melle to launch a range of Chupa Chups milkshakes.

The collaboration – brokered by Assembl – sees Chupa Chups Strawberry & Cream and Choco & Vanilla flavoured milks launch under Lactalis’ Breaka brand in Australia.

“We are delighted to partner with Breaka to create a forever fun flavour fix – combining the delicious creaminess of Breaka’s milk with our signature Chupa Chups flavours,” said Perfetti Van Melle’s Licensing Manager, Marta Ballesteros.

Asembl Managing Director, Justin Watson, added: “What a forever fun way to shake up the flavoured milk category with the pairing of Perfetti Van Melle’s Chupa Chups and Breaka.

“A true taste sensation, these are sure to be a hit on refrigerated shelves across supermarkets, petrol stations and convenience stores.”

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