Asembl brings Perfetti Van Melle and Frostbland together for Chupa Chups body mist

Brand extension agency Asembl has brokered a deal between Perfetti Van Melle and Frostbland for Chupa Chups body mists in Australia.

The new body mist range comes in three fruity fragrances: Gorgeous Grape, Coconut Crush and Ripe Raspberry.

“It is a joy to work with a respectable partner like Frostbland, with a rich history in the health and beauty category,” said Vanessa Grande, Licensing Coordinator at Perfetti Van Melle.

“Frostbland has translated the fun core values of our beloved Chupa Chups brand so well into their fresh and fruity mists.”

Frostbland Brand Manager, Bruna Baeta, added: “We are thrilled to be launching this range of deliciously scented body mists in partnership with Chupa Chups at Woolworths and selected pharmacies!

“Since its ideation phase we knew we wanted to get the fragrances smelling reminiscent of the Chupa Chups favourite flavours and that the formula should surprise and delight with additional special ingredients like Vitamin E, which works as a moisturiser. The result is an extraordinary body mist – that can also be used as a hair spritz – which brings out the best of the Chupa Chups vibe. We are certain it will be a success with the target audience of youth.”

Asembl Managing Director, Justin Watson, said: “We are pleased to see Chupa Chups and Frostbland come together for this exciting body mist range which launches this month in Woolworths and selected pharmacies across Australia.”