Asembl brings Rip Curl and Abrand Jeans together for ‘surf-street’ collection

Asembl has brought surf apparel brand Rip Curl together with denim label Abrand Jeans for a surf-street collection.

Blending surf nostalgia with modern streetwear, the range is available across retail and online in Australia, the US and Europe, spanning baggy jeans, jorts, miniskirts, denim vests, polar fleece, tees, and a statement denim shacket.

Standout details include ‘The Search’ wetsuit zipper tape running down the side of the jeans and boardshort-style back pockets on the denim jorts.

“We are so excited to work with Abrand Jeans and welcome these denim gurus into our archive,” said Rip Curl’s Head of Men’s Design Casey Egan.

“It’s been incredibly refreshing to see Abrand Jeans’ fresh perspective on designs that are at the heart of Rip Curl’s DNA.”

Abrand Jean’s Co-Founder and Designer Andy Paltos added: “Growing up in Australia and collecting vintage from a young age, I always came across cool vintage surf pieces from the ‘80s and ‘90s. The idea of combining vintage surf and denim streetwear is a cool concept, and who better than Rip Curl to do it with? Their history and archive in Australian surf nostalgia is unbeatable. I loved working with Asembl and Rip Curl’s dedicated team – I am excited to see the range come to life in stores and online.”

Asembl Managing Director Justin Watson said: “I am incredibly excited for Asembl to be representing Rip Curl’s brand extension opportunities in Australia and around the world.

“Without a doubt Rip Curl is one of the world’s most recognised and respected brands, having been at the forefront of the surf and snow scenes since its creation so the brand’s authentic iconography, integrity and legacy lend itself to exciting and innovative brand partnerships and collaborations. This Rip Curl partnership with Abrand Jeans combines surf nostalgia with modern streetwear to deliver the perfect denim collection that is sure to be popular the world over.”