—-
To stay in the loop with the latest features, news and interviews from the creative community around licensing, sign up to our weekly newsletter here
Atari has entered into a license agreement with ICICB Group for the development of Atari-branded hotels.
The first hotels will be constructed at selected locations outside the US, with Dubai, Gibraltar and Spain being the first countries to host the Atari hotels.
With ‘sophisticated style and modern twists’, the hotels will immerse visitors into the video game universe and the Atari brand, and will feature Atari gaming playgrounds, function rooms, co-working areas, restaurants, bars, a bakery, a movie theatre and a gym.
Atari reserves the rights for the development of similar hotels in United States and worldwide.
Enter your details to receive Brands Untapped updates & news.