Australia’s Bulla Dairy Foods debuts Chupa Chups ice-cream

Brand extension agency Asembl is now representing Perfetti Van Melle’s licensing interests across Australia and New Zealand.

The first deal to launch as part of the arrangement is with Bulla Dairy Foods for a Chupa Chups Strawberry & Cream ice cream, featuring crushed candy and a strawberry sauce drizzled throughout.

“It is incredibly exciting to partner with a global brand synonymous with such fun and excitement,” said Bulla’s Head of Marketing, Andrew Noisette.

“We believe our two brands fit together like the famous strawberry and cream flavour now brought to life in ice cream form.”

Asembl Managing Director, Justin Watson, added: “We are thrilled to be adding Perfetti Van Melle to our growing brand extension agency – and of course to be launching for the first time, a Strawberry & Cream ice-cream with Bulla Dairy Foods that honours the global bestselling lollipop.

“For Australian fans of Chupa Chups and Bulla Dairy Foods, this licensing partnership is really an ice-cream dream come true.”