Authentic Brands Group bolsters lifestyle portfolio with Hunter acquisition

Authentic Brands Group has acquired the intellectual property of Hunter, the British heritage brand known for its iconic Original Wellington boot.

Through this new partnership with Authentic, Batra will become the core licensee in the UK and continental Europe, responsible for designing and developing Hunter footwear, apparel and accessories. Batra will also operate Hunter’s branded retail stores, wholesale distribution and e-commerce in those territories.

Authentic has also signed an agreement with Marc Fisher Footwear. The company will be the core footwear partner for Hunter in the US, taking on the brand’s footwear design, wholesale and e-commerce operations in the territory.

“We are excited to finalise the acquisition of Hunter, an original footwear and outerwear pioneer,” said Jamie Salter, Founder, Chairman and CEO of Authentic.

“At the intersection of fashion and outdoor, Hunter introduces another elevated global brand to Authentic’s diverse Lifestyle portfolio. We are also pleased to expand our relationships with two long-standing Authentic partners, Batra Group and Marc Fisher, each of whom has a proven track record of unparalleled expertise in product development across a range of categories and an established network of prominent retailers.

“We will look forward to working with them and our greater partner network to continue growing the Hunter brand.”