The Lumistella Company’s Christa Pitts and Chanda A. Bell on the story behind The Elf on the Shelf – and what’s next for the Santaverse
“We had no money, no experience, no connections and no one that believed in us – yet we did it anyway!”: In conversation with The Lumistella Company’s Christa Pitts and Chanda A. Bell.
Flip 7 gets a Grinch edition
This version of the popular press-your-luck card game is a Walmart exclusive.
Global Merchandising Services appointed global licensing agent for the Design Museum
“The Design Museum’s innovative programming and influential exhibitions offer extraordinary storytelling and creative licensing potential that will resonate with consumers and design enthusiasts globally,” said Oli Stanton, New Business Director at Global Merchandising Services.
Jazwares signs as global master toy partner for Miraculous
“We couldn’t be more excited to bring our distinctive design innovation and fan-first approach to Miraculous,” said Judd Karofsky, Jazwares’ Executive Vice President of Licensing.
Kith partners with Marvel and Capcom for vintage-inspired apparel, toys, footwear and more
The collection is designed in three separate parts – one dedicated to Marvel, one to Capcom, and another that features tri-branded artwork drawn from crossover launches over the years.
Peppa Pig, F1, Wicked and more make DreamToys 2025 list
“This year’s DreamToys list offers an exciting and diverse range of toys and games designed to spark imagination and fuel creativity,” said Paul Reader, Chairman of the DreamToys Selection Panel at the Toy Retailers Association.
Mattel debuts KPop Demon Hunters dolls
The HUNTR/X “What It Sounds Like” 3-Pack features Rumi, Mira and Zoey as seen in their final performance in the film.
Hasbro and Netflix debut Transformers x Stranger Things figures
Freakwency converts from six-inch robot mode to WSQK van mode in 16 steps.
“This isn’t a meme, it’s a movement”: Invisible Narratives’ Adam Goodman and Global Merchandising Services’ Lisa Streff on the rise and rise of Skibidi Toilet
“It’s unfiltered creativity”: Invisible Narratives CEO Adam Goodman and Lisa Streff, Global’s SVP of Licensing & Brand Development for North America, discuss the unique appeal of Skibidi Toilet.
Molang and The Smiley Company team up for collaboration across apparel, accessories and more
“I am really excited to see the Millimages and Smiley teams bring the best of their talent to bring unique stories and beautiful products to our global fans,” said Nicolas Loufrani, CEO at The Smiley Company.





