“We are beyond excited to connect the worlds of Care-A-Lot and Hogwarts for an enchanting crossover that’s rich in character details and filled with heart,” said Lisa Doiron, Vice President of Global Brand Marketing at Basic Fun!

“With a strong product pipeline, new licensing partners and optimum operational capability, we’re welcoming 2026 with sparkling positivity,” said Gary Wadhwani, Co-Founder of Craft Buddy.

“Kevin sees what we see: the power of brand ownership and the opportunity to build a global, long-term business,” said Jamie Salter, Founder, Chairman and CEO of Authentic.

The flavour is set to be revealed on January 15th.

The 41st annual UK Toy Inventors’ Dinner will take place on the evening of Wednesday, January 21st at 116 Pall Mall.

Sasha Reid and Cathy Snow talk Gertrude Jekyll, style guides and creative collaborations.

We asked figures in the industry for their favourite licensed launches of the year. The only caveat… They couldn’t choose a product they were involved in!

“We are incredibly proud to announce the launch of Nighty Owl – our first charity collaboration rooted in purpose, comfort and compassion,” said Lucy Freeth, Creative Director & Founder at The House of Fandango.

This year’s list includes chats about Skibidi Toilet, Monopoly Go! and Five Nights at Freddy’s.

“We are proud to translate Benihana’s legendary experience into a dynamic range of products that consumers can enjoy every day,” said Ari Freedman, Vice President of Licensing at Surge Brands.