Licensing Haüs helms partnerships push for John Wayne

“We look forward to growing the licensing program with thoughtful partnerships that excite fans and introduce his brand ethos to new admirers alike,” said Licensing Haüs’ Maria Alcaide.

Paramount+ readies new shows for The Italian Job, Grease and Flashdance

New streaming service will also house live-action Dora the Explorer and The Fairly OddParents shows, as well as a CG reboot of Rugrats.

Lucy Saunders wins MTV’s Music Meets Fashion design competition

Fashion design graduate Lucy showcased her winning collection at London Fashion Week and her MTV range is now available to buy at River Island.

“We want to be the number one adventure brand for kids”: Dinoski’s Will Chapman on Paw Patrol, licensing myths and bringing something new to outerwear

We caught up with Will Chapman, Creative Director and Co-Founder at Dinoski, to learn more about the origins of the firm, and why licensing was always a key part of the plan.

“It’s been one of the hardest creative adventures of my life”: Inside Shaun the Sheep’s Circus Show with Circa’s Yaron Lifschitz

Yaron Lifschitz, CEO and Artistic Director at Circa, tells us about the creative process behind bringing the iconic Aardman brand to life in the form of contemporary circus.

Hasbro drops ‘Mr’ from Mr Potato Head brand to promote gender equality and inclusion

The firm is also launching Create Your Potato Head Family this Fall, a new play-set that allows kids to imagine and create their own Potato Head family.

KidsKnowBest’s Joel Silverman on creativity, grabbing attention and his dream client

We caught up with Joel Silverman, CEO and Co-Founder of KidsKnowBest, to find out more about how the firm is working with brands to help them understand, create and reach their target audience.

“If music publishing is a loaf of bread, we’re the crumbs!”: Sunny Side Up’s Michael Gottlieb on the blood, sweat and tears behind lyric licensing

We caught up with Michael to learn more about his history in licensing, the origins of Sunny Side Up, and why creativity is the secret to successful lyric licensing.

Aardman’s Ngaio Harding-Hill on the creative challenges involved in building live events around silent characters

We caught up with Ngaio Harding-Hill – Head of Attractions and Live Experiences at Aardman – to find out more about Shaun the Sheep’s first foray into the circus and explore how she brings iconic silent characters to life on stage.

HYPE. Creative Director Liam Green on bringing LEGO Ninjago into streetwear

We caught up with HYPE. Co-Founder and Creative Director, Liam Green, to learn more about the design behind the range, and why licensing has helped elevate the fashion brand to new heights.

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