Magic Light Pictures details fresh softline deals for The Gruffalo and Friends

“These developments underscore both the enduring popularity of the brand and the continued strength of our licensing programme,” said Jade Ferguson, UK Licensing Manager at Magic Light Pictures.

Herschel debuts limited-edition LEGO backpacks and accessories

The range spans four custom-designed LEGO prints.

Surge Brands named North American licensing agent for Professional Fighters League

“PFL is a disruptor in the combat sports space – fast-growing, tech-forward, and globally recognised – and the opportunities for licensing and consumer products are immense,” said Ari Freedman, VP of Licensing at Surge Brands.

Surge Brands bolsters confectionary portfolio with Whirly Pop

“We see enormous potential across apparel, accessories, home goods, toys, and more – both here in the U.S. and internationally,” said Ari Freedman, President of Surge Brands.

Baseball Lifestyle 101 launches Monopoly apparel and accessories

The 21-piece collection merges ‘the spirit of Monopoly with the culture of baseball’.

Play Creators Awards 2025 winners revealed

A celebration of the industry’s design and inventor talent, among the winners this year are Seven Towns, The Op Games’ Tony Serebriany and Smart Toys and Games.

Brad Page on design leadership, creativity and building brands that last

“From IP to impact”: Brad Page on crafting immersive brand worlds through merchandise, marketing and digital design.

Spin Master details toy line for Dora

“Our new collection brings Dora’s spirit to today’s fans and families, sparking playtime exploration, encouraging learning new languages and celebrating Dora’s world of adventures,” said Doug Wadleigh, Spin Master’s President, Toys.

Monopoly Deal gets the Stitch treatment

In this version, players compete to collect familiar items from Stitch’s world.

Pottery Barn Kids launches Bluey collection spanning bedding, backpacks and lunch bags

“Pottery Barn Kids is known for exceptional quality and stylish designs, and we’re delighted to partner with them on this gorgeous, fashion-forward collection,” said Suzy Raia, SVP of Consumer Products for BBC Studios.

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