Coffee mate readies Harry Potter-inspired creamers

“Coffee mate is to coffee what Harry Potter is to the wizarding world – pure magic,” said Amanda Zaydman, Nestlé Director of Brand Marketing for the Coffee & Beverage Division.

Natural History Museum appoints Jewel as its licensing agent in US and Canada

“We are thrilled to be partnering with Jewel to expand our brand into the US and Canada markets,” said Maxine Lister, Head of Licensing at the Natural History Museum.

Smiley and (RED) to launch co-branded collections in 2026

“This is a call to creative, values-led partners to design with purpose and impact,” said Nicolas Loufrani, CEO The Smiley Company.

“Timing is key”: Jeff Kaplan of Retrobrands USA on what makes a brand worth reviving

Jeff Kaplan of Retrobrands USA talks us through his work bringing back IP like Extreme Dinosaurs and Bain De Soleil.

Hasbro’s Jeehyun Kim on co-creating fresh lines for PLAY-DOH and NERF with Horizon Group USA and Franklin Sports

Jeehyun Kim – Associate Product Development Manager in licensing at Hasbro – talks us through recent highlights for the two beloved brands.

Hasbro’s Kaiser Ramos discusses new launches for FurReal, Jem and the Holograms – and the key to fruitful creative collaborations

Kaiser Ramos – Associate Product Development Manager in licensing at Hasbro – talks us through recent collaborations with Just Play and The Loyal Subjects.

Hasbro’s Shelby Bowman on why brands like LITTLEST PET SHOP and LITE-BRITE continue to resonate

Shelby Bowman – Senior Product Development Manager for Global Licensing at Hasbro – discusses collaborating with Basic Fun! on new lines for beloved IP.

YuMe Toys bolsters anime slate

“Anime’s momentum shows no signs of slowing down, with fandom that spans and connect generations,” said YuMe’s Felipe Noriega.

BBC Studios readies Doctor Who pop-up experience at San Diego Comic-Con 2025

“We’re incredibly proud to bring the Whoniverse to life at San Diego Comic-Con in such an ambitious and immersive way,” said Callie Bryan, Head of Marketing for Doctor Who at BBC Studios.

Mattel celebrates 30 years of Clueless with launches across Barbie, Little People and Polly Pocket

The Polly Pocket X Clueless Compact boasts a heart-shaped exterior and features three dolls of Cher, Dionne and Tai.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.