To stay in the loop with the latest features, news and interviews from the creative community around licensing, sign up to our weekly newsletter here
“With this Balmain x evian capsule, we aim to make very clear that conscience and creativity can actually work quite well together,” said Balmain Creative Director Olivier Rousteing.
After partnering on a limited-edition bottle last year, evian and the Parisian fashion house Balmain have reunited for an apparel collection.
Balmain’s evian range spans swimsuits, tees, hoodies, bombers, trucker jackets and jeans in shades of soft pastels.
Through this collaboration, evian and Balmain demonstrated a shared dedication to eco-friendly practices, incorporating a wide variety of materials including GOTS-certified1 organic cottons, FSC-certified2 viscose and several GRS-Certified3 recycled materials.
“If we want to continue creating beauty while respecting the beauty of this planet, there’s just so much more that all of us in the fashion world should be doing now,” said Balmain Creative Director Olivier Rousteing.
“We need to test and perfect new techniques in sourcing, recycling, upcycling, sustainably producing— and yes, I know, the list can sometimes seem endless. Luckily, evian shares Balmain’s dedication to searching for new possibilities. With this second Balmain x evian capsule, we aim to make very clear that conscience and creativity can actually work quite well together.”
Evian Global Director Dawid Borowiec added: “It is truly special to have the opportunity to come together with a fellow French pioneer who also values cutting-edge innovations, to collectively illustrate the beauty of togetherness. We are so excited to launch this first collection of Balmain x evian ready-to-wear, available for all evian fans and Balmain followers across the globe to purchase online and instore.”
Enter your details to receive Brands Untapped updates & news.