Banijay Brands and Qiiwi Games launch Extreme Makeover: Home Edition mobile game

Banijay Brands has partnered with Qiiwi Games to launch an Extreme Makeover: Home Edition mobile game.

Based on the popular renovation series, the Extreme Makeover: Home Edition game combined match 3 puzzles with the format of the show. The show’s original US host, Ty Pennington, features throughout the game, guiding players at each stage of the renovation.

“Qiiwi Games has produced an engrossing and highly engaging game, reflecting the excitement and tension of the format in the gameplay,” said Lex Scott, Commercial Director, Gaming & Gambling at Banijay Brands.

“The game will cut through in a highly competitive market with the instantly recognisable Extreme Makeover: Home Edition brand, and will appeal to fans of the show and gamers alike, with its modern match 3 puzzles and clever integration of the iconic format.”

Erik Dale Rundberg, CEO at Qiiwi Games, added: “The upcoming game brings together Qiiwi Games’ established meta gaming mechanics strategy with Banijay’s Extreme Makeover: Home Edition format, which involves captivating narratives and a large selection of renovation and decorating options for players to manage.”