Banijay Brands strikes Peaky Blinders partnerships for caps and luxury pens

Banijay Brands has signed a raft of new licensing deals for Peaky Blinders, in collaboration with series owner and producer Caryn Mandabach Productions.

Conway Stewart is on board for a limited edition range of luxury Peaky Blinders pens, while Banijay is also partnering with Drew Pearsons in the UK for a range of Peaky Blinders inspired caps.

“Peaky Blinders is a global phenomenon which translates incredibly well in the brand licensing space,” said Alice Bernardi, Director of International Brand Licensing at Banijay Brands.

“It is a hot property right now, with a surge in demand from both audiences, and licensees who are keen to work with us. By collaborating with experienced and reliable partners, we are able to continue offering high-quality products and experiences for fans of the show to enjoy for years to come.”

Other recent additions to the Peaky Blinders portfolio include Endemol Shine North America’s partnership with Bushmills Irish Whiskey, a Peaky Blinders edition of Risk, an escape room from Endemol Shine Brazil and Escape 60 and a VR game called Peaky Blinders: The King’s Ransom.

Brand-owner and series producer Caryn Mandabach Productions has also got two Peaky Blinder live events in the works – a theatre show called Peaky Blinders: The Rise, opening in London this summer and Peaky Blinders: The Redemption of Thomas Shelby, a dance theatre show set to tour the UK in 2023.

Susan Waddell, Managing Director at Caryn Mandabach Productions, added: “We are thrilled with the response to the most recent book and game launches and even more delighted to see these new products come to market which we know our global Peaky Blinders fanbase will be delighted with.”