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“Barbie You Can Be Anything: The Experience will serve as another example of Barbie’s commitment to inspiring the limitless potential in us all,” said Julie Freeland, Senior Director of Location Based Entertainment at Mattel.
Mattel has partnered with experiential events firm Bakehouse Factory to bring a Barbie experience to Sheffield’s Meadowhall this autumn.
The 90 minute experience will see visitors get the chance to try out numerous career options across a range of interactive zones, from being a pilot in the Barbie Dreamplane to designing a Barbie outfit in the fashion design studio.
“For generations, Barbie has been at the forefront of fostering imagination and encouraging children to dream big by exploring various career paths,” said Julie Freeland, Senior Director of Location Based Entertainment at Mattel.
“With a multitude of innovative, interactive zones showcasing numerous career options, Barbie You Can Be Anything: The Experience will serve as another example of Barbie’s commitment to inspiring the limitless potential in us all.”
Darren Pearce, Centre Director at Meadhowhall, added: “We are delighted to be the first venue in the UK to host Barbie You Can Be Anything: The Experience. We’re always looking for new experiences to bring to the centre that will continue to enhance our existing offering for visitors and look forward to welcoming the world’s best-known doll brand to Meadowhall. We hope it will entertain, inspire and educate families throughout Sheffield and beyond, and we cannot wait to see it come to life.”
Kate Statham, Managing Director of Bakehouse, continued: “The Barbie brand is so much fun and so inspirational for young girls and boys – we’ve had a great time bringing this attraction to life.”
The attraction will open its doors on September 30th and run until January 7th 2024. Details on where to buy tickets and opening times can be found at www.meadowhall.co.uk/barbie.
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