Barbour to raise funds for Oxfam with limited edition Shaun the Sheep jackets

Aardman’s Shaun the Sheep is starring in Barbour’s Christmas campaign and to celebrate, the company has created 30 limited edition Re-loved Shaun the Sheep inspired wax jackets.

All proceeds from the jackets are going to Oxfam. Each of the jackets will be totally unique and incorporate Shaun the Sheep inspiration including faux shearling lined inner, cuffs and full collar. A ‘Baabour’ Shaun pin badge will also be incorporated, alongside a Shaun the Sheep key ring and embroidery to the front pocket.

The jackets will be sold by both Oxfam stores and Barbour.com, with the limited-edition jackets ‘hidden’ in various Oxfam shops across the country for lucky treasure hunters to find and buy.

“After the success of last year’s campaign, we are excited to be collaborating with Aardman for another year,” said Paul Wilkinson, Group Commercial Director at Barbour.

“A British brand that shares our core values of craftsmanship, attention to detail, and quality. The Barbour and Aardman customer is multi-generational, which was a big part of the inspiration behind this campaign. This year we are pleased to support Oxfam, giving 30 people the opportunity to purchase a unique, limited-edition Barbour x Shaun the Sheep Re-loved wax jacket with all proceeds going to the charity.”

Rachael Peacock, Senior Brand Manager at Aardman, added: “We’re delighted to launch the next festive Shaun the Sheep adventure for Barbour. These iconic British brands share strong values of quality, craft and a shared love of the outdoors. Shaun and the flock have never looked better than in Barbour!”

Check out the campaign ad below: