Basford Brands to launch Laura Ashley soft furnishings in Australia and New Zealand

Basford Brands is launching a Laura Ashley soft furnishings range in Australia and New Zealand, in a deal facilitated by Laura Ashley’s licensing representative IMG.

The collection will include exclusive and signature prints on Manchester, Cushions, Throws, Curtains, and Made-to-Measure fabric designs.

“As we celebrate 70 years of Laura Ashley, we are continuing to grow our network of carefully selected and like-minded global partnerships to celebrate our iconic prints from the past seven decades,” said Carolyn D’Angelo, Senior Managing Director, Gordon Brothers Brands and President of Laura Ashley Global.

“As industry leaders, this new partnership with Basford Brands is a perfect fit to reintroduce the Laura Ashley brand back to Australia with a brand-new collection developed especially for this market.”

Pip Collins, Australia/New Zealand Sales Manager, Packaged Division of Basford Brands, added: “Our two teams have done an outstanding job of developing a new range of in demand soft-furnishing products that merge modern design with the undeniable British charm of the historic Laura Ashley brand.”

Tim Smith, Senior Vice President of Licensing, IMG, continued: “We are delighted to further expand Laura Ashley’s presence in Australia and New Zealand, two valued markets for the brand. This is an important addition in Laura Ashley’s expanding global portfolio of products and partners, as the brand’s ever-green designs continue to resonate with customers around the world.”