Baskin-Robbins readies first ever merch collection

Ice cream firm Baskin-Robbins has had a brand refresh and is launching a limited-edition merchandise collection to celebrate.

The merch range spans apparel, bikes and skateboards featuring the new branding, and marks the first line of branded merchandise for Baskin-Robbins.

“Our new look and manifesto recognise the extraordinary role ice cream has played in our customers’ lives, along with our continued commitment to innovation and creating someone’s next favourite flavour,” said Jerid Grandinetti, Vice President of Marketing and Culinary at Baskin-Robbins.

The collection launches on April 18th at ShopBaskinRobbins.com.