Bath & Body Works debuts Disney Princess fragrance collection

Bath & Body Works has teamed up with Disney to launch a Disney Princess fragrance collection.

The range spans six fragrances inspired by Ariel, Belle, Cinderella, Jasmine, Moana and Tiana. The 85-product assortment is Bath & Body Works most extensive collaboration collection yet, with products including fine fragrance mist, body wash and cream, lip gloss, candles, hand soap and sanitiser, and decorative accessories.

“This is a special moment for Bath & Body Works customers and Disney fans alike as we look to deepen the fandom for these fairytales in our most enchanting collaboration yet,” said Maurice Cooper, Chief Customer Officer at Bath & Body Works.

“Scent has the power to transform our thoughts, feelings and emotions and we’re inviting customers to experience these beloved Disney characters like never before through the power of fragrance. As we continue the momentum of successful brand partnerships, we’re committed to creating even more meaningful ways to reach and engage consumers and position Bath & Body Works at the centre of culture and innovation.”

Liz Shortreed, Senior Vice President of North America & Global Softlines at Disney, added: “The Disney Princess Collection by Bath & Body Works stands apart through the distinctive qualities of each Princess, with Bath & Body Works uniquely crafting fragrances that embody their individual stories and empower fans to embrace their own inner princess.

“This collaboration exemplifies how Disney weaves its princess magic into beloved national brands, delivering fresh products that delight both existing and new customers while maintaining consumer relevance.”

Bath & Body Works will launch the Disney Princess -inspired collection in stores and online on Sunday, February 16th.

The full breakdown of how each range represents each character can be found below:

• The Cinderella collection features notes of gardenia petals, enchanting musk and sapphire blue amber, representing Cinderella’s tendencies to never give up and treat everyone with respect.

• The Tiana collection is inspired by her drive and focus to make a dream real, the fragrance includes notes of delicate water lily, gilded amber and shimmering bayou woods.

• The Belle collection encourages fans to dare to be different, confident and comfortable being themselves including notes of rose petals, sparkling buttercup and whipped vanilla in the fragrance.

• The Ariel collection incorporates notes of sea salt breeze, golden citrus and coral waters that embodies Ariel’s courage to explore new worlds and be resilient.

• The Moana collection represents Moana’s bold and strong-willed spirit to save her people and home, features notes of lush green palms, plumeria breeze and coconut water.

• The Jasmine collection embodies how she defines her own path and stands up for what’s right including notes of sparkling jasmine flower jewelled currants and soft woods.