BBC Studios debuts rebrand for BBC Earth

BBC Studios has given BBC Earth – home of its natural history and science content – a rebrand.

The suite of new logos and assets reference a circular device that captures ‘spectacular content and amazing stories, representing the Window to the World’. The new look is already rolling out globally across all platforms.

“We wanted to elevate the heritage of the circular device within the current brand, to give it real purpose and dimension,” said BBC Studios’ Executive Creative Director, Nick Meikle.

“The core brand idea is a “Window to the World”. A circular window that represents the Earth and the infinite wonder it has to offer. It is a visual mechanic that seeks to relentlessly discover immersive moments, bringing spectacular stories into the homes of our audience, creating an emotional connection to our planet and connecting them to the world at large.

“The brand refresh also gave us the opportunity to unify the visual language across all touch points from this central idea, as the brand has evolved significantly since its original TV launch over eight years ago.”