BBC Studios renews Bluey master toy partnership with Moose Toys

BBC Studios has renewed its global licensing partnership with Moose Toys for Bluey.

The multi-year renewal sees Moose remain the global master toy partner across all territories.

“With global fandom for Bluey showing no sign of abating, I am delighted that our dynamic toy partnership with Moose Toys is set to continue for years to come,” said Andrew Carley, Director of Global Licensing at BBC Studios.

“Moose’s translation of the Bluey brand is best-in-class. They continue to consistently deliver brilliant products that captivate young imaginations and inspire un-paralleled play experiences that celebrate the spirit of Bluey perfectly.”

Paul Solomon, CEO of Moose Toys, added: “We feel very lucky to be part of the awesome team that brings Bluey’s much loved characters to life for kids around the world.

“Bluey has become a fixture in millions of homes, celebrating our unique Aussie way of life. From backyard barbies to family adventures, Bluey reminds us to play and not take ourselves too seriously, all things we embrace at Moose. Who better to bring the spirit of Bluey to life than a family-run, Aussie toy company like us.”

New Autumn/ Winter launches for the brand include Moose’s Bluey 3-in-1 Transforming Airplane Playset, as well as plush additions including Pilot Bluey, Travel Bingo and Princess Muffin. There will also be a two-level playset, the Celebration Home, and a new line of wooden toys and games.