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“The combination of Guinness & Cabot Cheddar gives a gorgeous deep flavour that brings something new and exciting to Mac & Cheese,” said Diageo Licensing Manager, Declan Hassett.
Vermont Cheese Products Inc – a division of The Farmer Companies – is launching a range of Guinness Macaroni & Cheese ready meals.
In a deal brokered by Beanstalk, Guinness Boxed Macaroni & Cheese is made with award-winning extra sharp Cabot Farmers’ Reserve ready-made cheese sauce, combined with organic radiatore pasta.
In addition to the original Guinness Macaroni & Cheese, VCPI plans to add several flavours to the Guinness line, including Caramelized Onion, Cracked Black Pepper and Black Truffle.
“We are incredibly proud to launch these products with VCPI” says Diageo Licensing Manager, Declan Hassett.
“The combination of Guinness & Cabot Cheddar gives a gorgeous deep flavour that brings something new and exciting to Mac & Cheese. I think it is best enjoyed with a beautiful, nicely chilled glass of Guinness, Slàinte!”
Adam Farmer, CEO and Chairman of the Board at The Farmer Companies, added: “It has taken VCPI and Guinness nearly two years to create the perfect blend of Guinness Stout flavour and Cabot’s Farmers’ Reserve Cheddar into a delicious, easy-to-use, ready-made liquid blend combined with organic radiatore pasta.”
Guinness Macaroni & Cheese is available at Price Chopper stores in the US located throughout Vermont, Connecticut, Massachusetts, New Hampshire, Upstate New York, and Pennsylvania. Additionally, the product is available at all Stop & Shop, Market Basket, Hannaford, Big Y, Weis Markets, and Lowes Foods stores.
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