Beanstalk secures new partners for Monster Jam across apparel, art and balloons

Beanstalk has secured several new partners for Monster Jam in Europe.

Joining the licensing slate are Brand Alliance for apparel and accessories, Cleversocks for socks, Themed for wall art and Orchard Crown for balloons.

The newly licensed products will be available in European retail in the coming months, with the Themed Wall Art range available now.

“The Monster Jam range has already proven to be a retail powerhouse in the toy category, and these new licensing agreements will help extend the brand’s reach even further,” said Dave Tovey, AVP at Beanstalk.

“With the support of these best-in-class partners, we’re excited to bring the energy and excitement of Monster Jam to new product categories and retail experiences.”

Jeff Bialosky, Senior Vice President of Global Partnerships and Licensing for Feld Entertainment, producers of Monster Jam, added: “Monster Jam is truly a global franchise, with fans all across the world. Continuing to expand that global presence 365 (24/7) with new categories throughout Europe will help us deliver more Monster Jam to those fans.”