Beanstalk signs as exclusive global licensing agency for Ritz Paris

Beanstalk has been appointed to represent the Ritz Paris brand.

As its exclusive global licensing agency, Beanstalk will extend Ritz Paris into a variety of lifestyle categories through partnerships that ‘reflect and celebrate the glamour, heritage and timeless elegance’ of the brand. Categories of interest includes home décor, furnishings, apparel, accessories, fragrance and more.

“We are delighted to partner with a premier global brand extension agency and a team that understands our truly unique brand proposition and rich heritage,” said Elodie Roux, Brand & Marketing Director of Ritz Group.

“We are convinced we have found the right team to help us further expand the Ritz universe and we look forward to seeing the exciting future that lies ahead of us unfold.”

Allison Ames, President and CEO of Beanstalk, added: “We are thrilled to partner with Ritz Paris, a brand with global resonance that epitomises luxury and elegance.

“As one of the world’s most revered brands, we believe there is significant potential to distill the essence of Ritz Paris into products that allow consumers to experience a touch of its timeless elegance in their everyday lives. We look forward to carefully extending the brand’s reach with partnerships that celebrate its storied past and reflect the luxury and sophistication for which Ritz Paris is renowned.”