Beanstalk to bring Jacuzzi into the wellness space

Spa and bathing firm Jacuzzi Group has selected global brand licensing agency, Beanstalk, to extend Jacuzzi into product categories that reinforce self-care.

These areas include massage and recovery, therapeutic products and experiences, bathroom fixtures and accessories and products in the wellness space.

“We have been offering people pleasureful, joyful, and essential wellbeing through our products for over 60 years,” said Dave Jackson, CEO of Jacuzzi Group.

“Through our new licensing program, we are excited to use the power of our iconic brand to bring forward even more new and innovative ways for people to be well.”

Allison Ames, President and CEO of Beanstalk, added: “Beanstalk is honoured to be partnering with the iconic Jacuzzi brand. Over the past several years, we’ve seen the growing importance of wellness in our daily lives. Consumers are deeply focused on their well-being. Jacuzzi enjoys a rich legacy in products that are not only beautifully designed but nurture the body and restore the mind.

“This is a wonderful platform to develop a licensing program that embodies the Jacuzzi experience through innovative brand extensions that continue to deliver on this compelling brand promise.”