Beanstalk to helm brand licensing push for Tonino Lamborghini

Luxury Italian lifestyle brand Tonino Lamborghini has appointed brand extension licensing agency Beanstalk to grow its global product licensing programme.

Rooted in quality, design and entrepreneurial innovation, Tonino Lamborghini transforms ‘daily living into extraordinary experiences’. The brand’s consumer products programme currently spans home décor, fashion accessories, fragrances, and luxury beverages. Beanstalk will further develop the brand’s presence in categories including consumer electronics, sports apparel and food and beverage.

“We are delighted to partner with Beanstalk and are absolutely confident that our selection of one of the most prestigious agencies within the licensing industry globally, will significantly contribute to the growth of the Tonino Lamborghini licensing business,” said Paolo Zannoni, General Manager at Tonino Lamborghini SpA.

“As we seek to further build Tonino Lamborghini as a luxury Italian lifestyle brand. Beanstalk’s expertise in managing global licensing programs, combined with their extensive network of contacts, will help us reach our ambitious goals.”

Drawing from its rich and unique mechanical heritage spanning various sectors including bicycles and gardening, Beanstalk will also pursue extension opportunities for the Lamborghini Oleodinamica brand.

“We are thrilled to welcome the Tonino Lamborghini brand to Beanstalk,” added Allison Ames, President and CEO of Beanstalk.

“With its unwavering commitment to excellence and unparalleled heritage, the Tonino Lamborghini brand represents a unique opportunity for strategic expansion into innovative luxury products that allow consumers to experience the distinction and prestige of this iconic brand. We look forward to applying our expertise to further elevate the brand’s global footprint with partnerships that celebrate and reinforce its spirit of true Italian luxury.”