Beanstalk to helm toys and interactive push for Bentley Motors

Bentley Motors has appointed Beanstalk as its exclusive global agency for toys and interactive.

The partnership will see Beanstalk manage and grow Bentley’s global licensing programme across the toys, collectibles, and interactive product categories. The agency will support existing licensees, as well as extend the brand’s offering through new partnerships.

“We are truly honoured to be partnering with Bentley to leverage Beanstalk’s rich experience working with the world’s leading brands,” said Allison Ames, President and CEO of Beanstalk.

“By combining Bentley’s mastery in luxury cars with Beanstalk’s brand extension expertise, we look forward to further developing the brand’s world-class programme of replica vehicles in the physical and digital spaces, allowing consumers of all ages to experience the brand. The partnership with Bentley will also further the brand’s commitment to sustainability, a shared priority for both Beanstalk and Bentley.”