To stay in the loop with the latest features, news and interviews from the creative community around licensing, sign up to our weekly newsletter here
Mint Chocolate Chance was inspired by Chance’s favourite concoction growing up, as he would add his mother’s brownies to mint ice cream.
Ben & Jerry’s has partnered with Grammy-award winning artist Chance the Rapper for a new ice cream flavour, Mint Chocolate Chance.
Mint Chocolate Chance has a cool mint base with fudgy chocolate brownies and was inspired by Chance’s favourite concoction growing up, as he would add his mother’s brownies to mint ice cream.
“I’m so excited to have my own flavour of ice cream with Ben & Jerry’s,” said Chance the Rapper.
“I grew up with their ice cream as a kid so getting to create a new flavour brought back a lot of great memories. It amazes me that no one thought to combine brownies and mint chocolate chip and I can’t wait to share it with everyone.”
A percentage of proceeds will benefit Chance the Rapper’s non-profit, SocialWorks, which aims to empower youth through the arts, education and civic engagement.
“Chance the Rapper is a tremendous talent and inspiration,” said Ben & Jerry’s CEO Matthew McCarthy.
“Through his flavour we hope to inspire creativity in the next generation and to spread the word about SocialWorks in a delicious way.”
Mint Chocolate Chance will appear on shelves across the US in Q1 2022.
Enter your details to receive Brands Untapped updates & news.