Big Brother app game comes to the UK

Banijay Brands is launching a localised version of its Big Brother: The Game in the UK.

Coinciding with the return of Big Brother to UK screens on ITV, the app game – developed by 9th Impact – sees players audition for the show, compete in challenges and form alliances to navigate nominations and evictions. There is a real-life prize fund up for grabs, with the ultimate winner scooping £20,000.

“We have seen a growing community of fans of this ground-breaking game, since the first launch in 2020,” said Lex Scott, Commercial Director of Gaming & Gambling at Banijay Brands.

“To now launch a UK specific version, alongside its eagerly awaited return to screens, supported by ITV, is testament to the strength of the game and the power of the Big Brother brand.”

Mark Quick, Director at 9th Impact, added: “Big Brother is iconic, and it’s a delight to be able to bring this title to more fans around the world. We’re extremely passionate about delivering a game experience that reflects what the fans love so much about the show.”

Big Brother: The Game UK is available on the App Store and Google Play. The UK game, supported by ITV, will run until June 30th 2024.