To stay in the loop with the latest features, news and interviews from the creative community around licensing, sign up to our weekly newsletter here
For one match only, players left the tunnel to the sound of Red Right Hand – the show’s theme song – and Shelby Brothers Ltd hoardings surrounded the pitch.
Birmingham City FC went by its original name of Small Heath Alliance for the side’s last match – as part of a Peaky Blinders promotion.
As well as Small Heath Alliance takeover on Birmingham City’s social media channels, the club embraced a ‘retro feel’ to pre-match content, with a special Small Heath Alliance matchday programme.
The reception team wore flat caps, and there was a number of BBC-produced Small Heath Alliance scarves laid out on seats in areas of the ground.
On matchday, the players left the tunnel to the sound of Red Right Hand – the show’s theme song – and Shelby Brothers Ltd hoardings surrounded the pitch.
The collaboration was to mark the launch of the final series of Peaky Blinders, which began on Sunday, February 27th.
Enter your details to receive Brands Untapped updates & news.