Bisto launches Wallace & Gromit on-pack promotion

Bisto is partnering with Aardman for a Wallace & Gromit on-pack promotion.

The main on-pack promotion runs until April 16th and sees three lucky shoppers be in with the chance of winning a blue diamond, each worth approximately £1,500. The top prize links to the theme of the diamond heist by Feathers McGraw; first The Wrong Trousers and most recently in Vengeance Most Fowl. Shoppers need to find one of three unique Feathers McGraw winning tickets hidden in promotional packs, and follow the instructions provided to claim their prize.

Shoppers will also have the chance to win hundreds of other Wallace & Gromit character prizes, including Feathers McGraw 3D slippers, socks and 3D metal water bottles, as well as vouchers for Bisto Roast Seasonings products.

“Partnering with Wallace & Gromit, a much-loved British institution that continues to capture the hearts of families across the nation, is the perfect tie up for us,” said Kate Drew, Marketing Controller of Bisto and Paxo at Premier Foods.

“Bisto is all about bringing families together around the table, and this promotion offers retailers an exciting opportunity to drive excitement down the aisle and boost visibility of our family favourite product. We are confident that this collaboration will resonate well with our shoppers and we’re looking forward to seeing them engage with the brand in a new way over the next few months.”

Rachael Peacock, Senior Brand Manager at Aardman, added: “Partnering Wallace & Gromit with Bisto has been a delight, bringing together two of the nation’s favourites for a cracking partnership with all the trimmings. We have loved the chance to work with Premier Foods to bring our much-loved duo to family mealtimes. As Wallace might say ‘Ooh, that tickles the tastebuds, Lad!’”