Bits + Pixels to build Tomb Raider licensing programme across “fashion, lifestyle and specialist retail”

Bits + Pixels is taking charge of the licensing push for Tomb Raider on behalf of Crystal Dynamics across Europe, Australia and New Zealand.

“As a boutique agency specialising in video game and geek culture brands – and as avid gamers ourselves – we couldn’t be more excited to be working with a franchise of such undeniable significance both within the gaming industry and across wider pop culture,” said Sandra Arcan, Co-Director of Bits and Pixels.

“Lara Croft is gaming’s greatest female icon and has transcended the medium since her first appearance in the mid-90s. Our mission is to engage licensees that will work closely with us to build a programme of distinctive collections and launches across fashion, lifestyle, and specialist retail.“