BLE Creative Corner with… BBC Studios’ David Wilson-Nunn

David, it’s lovely to tie-in. What fuels your creativity? What helps you have ideas?
Surrounding myself with creative, positive thinkers. It’s remarkable how conversations can quickly result in a metric ton of good ideas.

Can you tell us about a recent launch you were involved in that you feel is an especially creative use of a brand?
Our new Doctor Who packaging and branding for classic and current global merchandise. After working with production, our internal content creative team and key licensees, agency Skew brought this all to life for me. I think we ended up with a flexible, authentic and fresh consumer products experience.

Agreed! And can you tell us about a launch you’ve seen – but were not involved in – that you feel is a creative brand extension?
I’m a big fan of what Uniqlo have been doing these past few years with Artestar and their UT Archive NY Pop Art apparel. Warhol, Basquiat, Haring… What’s not to like?!

Good pick. Now, what’s the key to successful creative collaborations between licensors and licensees?
Two things. The first is good communication and an understanding of each other’s expectations. The second is not being afraid to take risks with creative assets to make the most of a license and category.

Last question. BLE is around the corner… Is attending the show a good means of fuelling creativity and having ideas?
Generally speaking, I’d say it is. It’s always good to see what your competitors are doing as it can spark ideas. I always try to remember though that what you’re publicly seeing is an idea that’s already been realised. Figuring out what’s around the next corner is the real trick.

Terrific. Thanks again David.

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