—-
To stay in the loop with the latest features, news and interviews from the creative community around licensing, sign up to our weekly newsletter here
“The combination of our craft beers with Millions’ beloved sweets is a fusion of flavours that we believe will captivate our audience,” said Russell Bisset, Founder and MD at Northern Monk.
Northern Monk is launching a line of Millions-inspired beers.
The deal – brokered by Blonde Sheep Licensing – has seen two beers, inspired by watermelon and raspberry flavoured Millions, land in Tesco and Morrisons.
“We couldn’t be more excited about this collaboration with Millions,” said Russell Bisset, Founder and MD at Northern Monk.
“The combination of our craft beers with Millions’ beloved sweets is a fusion of flavours that we believe will captivate our audience and introduce them to a one-of-a-kind taste experience.”
Natasha Dyson, Founder and CEO at Blonde Sheep Licensing, added: “We are thrilled to license Millions to Northern Monk; it’s a testament to Northern Monk’s dedication to exploring new and exciting flavour profiles.
“The collaboration comes at a time when we are seeing many other brands partnering with Millions for beverages and allows us to not only reach Millions and Northern Monk fans, but those who appreciate unique and innovative flavour combinations.”
Enter your details to receive Brands Untapped updates & news.