Blonde Sheep Licensing brings Love Hearts into pet care with Assured Products

In a deal brokered by Blonde Sheep Licensing, Assured Products has created a line of Love Hearts pet care products.

The range – based on the popular Swizzels brand – spans pet shampoos, pet stain and odour removal and cleaning products, as well as calming sprays, pet colognes and more.

“As a family-owned business based in the North West, Assured Products are delighted to be working with Swizzels,” said Assured Products MD Peter Graham.

“We are looking forward to bringing Love Hearts to life in the pet care market later this year.”

Natasha Dyson, Founder and CEO at Blonde Sheep Licensing, added: “It’s fantastic to have Assured Products on board for the pet care category to add cheer to pet products. The launch is well timed to hit shelves in advance of Love Hearts 70th anniversary.”

Assured Products’ initial Love Hearts Pet Care range will launch later this year.