BLOOM Gin teams with Firebox to launch limited-edition ‘blanquet’

Bloom Gin has teamed with Firebox to launch a limited-edition giant ‘blanquet’ – a blanket shaped like a banquet table.

Measuring 6.5 metres by 1.5 metres, the blanquet is big enough for more than twenty people to lounge on and features a colourful gingham print.

“Everyone has been craving the chance to socialise with loved ones, and this summer is going to be all about making up for lost time,” said Elaine Maher, global brand director for BLOOM Gin.

“We know people are looking for creative ways to make get-back-togethers extra special, and the blanqueting trend is a novel way to do just that. Whether you are blanqueting with a big group or catching up with a few friends in the sun, our refreshing BLOOM Gin range is ready for good times to begin again.”

Check out the blanquet over at Firebox.