Born Licensing launches Born to License, a division to help new companies enter licensing

Licensing agent Born Licensing has launched a new business called Born to License.

Born to License will focus on expanding the company’s services beyond the advertising category. The new division will help companies looking to enter the licensing space by managing the process from start to finish on their behalf.

Services will include providing guidance around the most suitable licenses for their client’s products, pitching for licenses and negotiating deals, managing the approvals process and being responsible for all other aspects of the licensing process.

“Over the last decade our profile has grown significantly and as a result we are contacted regularly by companies all over the world that need our help with licensing,” said David Born, Founder and CEO of Born Licensing.

“We’ve turned hundreds of companies away because they didn’t meet our criteria. With Born to License’s flexible business model, we’ll no longer have to leave these businesses to navigate the licensing world on their own. I’ve always considered myself a champion of how powerful licensing can be for those that are yet to experience it, and Born to License will allow me to build on that.”

Amber Cheung, Senior Licensing Executive of Born Licensing, added: “We have become experts at managing licensed programs for advertising agencies and brands that have little licensing experience, no relationships in the licensing industry and insufficient resource to do it themselves. We’ve taken that experience and built a business that will allow us to provide the best service to any company that needs support in the licensing space.”

Born to License has already signed a number of clients onto its platform, with the first product to launch shortly.

Born Licensing celebrates its 10th anniversary this year and will continue to be laser-focused on delivering licensed advertising deals to the industry.