Born to License welcomes Alyssa Gourlay as VP of North America

Born to License has named Alyssa Gourlay as Vice President of North America.

Gourlay will oversee the company’s North American operations, supporting clients like Evry Jewels, Val Cucina and Dream Big Little Co – as well as securing new clients in the region.

With over 15 years of experience in licensing, Gourlay has held roles at The Sharpe Company, Haven Global and more recently as Director of Business Development at Wildbrain CPLG.

“Our Born to License business is growing quickly and Alyssa has the experience, leadership skills and entrepreneurial spirit we need to scale higher,” said David Born, Founder and CEO of Born Licensing.

“She has a proven passion for licensing and I’m excited to see our North American business thrive under her leadership.”

Alyssa Gourlay, Vice President of North America at Born to License, added: “Born to License’s fast-paced growth highlights a real need within our industry to innovate.
Working with Born to License enables the industry to expand into untapped categories, innovative product offerings and explore new routes to market, with the comfort that the licensee is being supported by a world-class team of licensing professionals.

“I am immensely excited to lead the expansion of Born to License in the North American market.”

Born to License is part of Born Licensing, best known for delivering incremental revenue to the licensing industry through deals in the licensed advertising category. The firm, which is celebrating 10 years of business in 2024, opened their Born to License division earlier this year.

“We’re closing in on Born to License’s first 12 months of operation and I’m thrilled with how quickly we’ve been able to prove that our unique business model works,” added Born.

“Alyssa will play a critical role in how we process the learnings from our first year and take things to a new level in 2025 and beyond.”