Boston Beer Company and PepsiCo bring Mtn Dew into alcohol with Hard Mtn Dew

The Boston Beer Company and PepsiCo have partnered to bring Mtn Dew into alcohol with Hard Mtn Dew.

Hard Mtn Dew comes in five flavours and has an alcohol by volume of 5%. The range is available in several States across the US, with more being added throughout the year.

“We know that adult drinkers’ tastes are evolving, and they are looking for new and exciting flavourful beverages,” said Dave Burwick, Boston Beer’s CEO.

“The combination of our experience in brewing and developing the best-tasting hard seltzers and hard teas, and Mtn Dew – a one of kind multi-billion dollar brand – will deliver the excitement and refreshment that drinkers know and love.”

Kirk Tanner, PepsiCo Beverages North America CEO, added: “For 80 years Mtn Dew has challenged the status quo, bringing bold flavours and unmatched beverage innovation to millions of fans.

“The Boston Beer Company partnership combines two recognised leaders in our respective industries to address the changing tastes of drinkers and we are thrilled at the opportunity to create Hard Mtn Dew that maintains the bold, citrus flavour fans know and expect.”