Brand licensing agency LMCA expands into Europe with Stobbs partnership

International brand licensing agency LMCA is expanding into Europe through a partnership with Stobbs, a Cambridge-based brand-focused law firm.

“This is a very exciting alliance coming in LMCA’s 35th anniversary year,” said Ciarán Coyle, CEO of LMCA.

“The combination of LMCA’s global strategic brand licensing capability and Stobbs’ extensive trademark and IP service provision will deliver a comprehensive and compelling offering to both new and existing clients of both organisations.

“This is all about enhancing the services we provide our clients globally. Stobbs is at the cutting edge of holistic and strategic brand management with its breadth of capabilities addressing all brand-related issues, including trademark portfolio management, online brand enforcement, anti-counterfeiting solutions and brand valuation. We are proud to be partnering with them.”

Julius Stobbs, Founder and Principal of Stobbs, added: “I am thrilled to be partnering with LMCA, an agency with wide-ranging experience and expertise in building global brand licensing programs that support long-term brand growth.

“As part of the range of functions that make up Intangible Asset Management, a key capability is in brand extension, and how clients can leverage their highest value asset not just for pure commercial gain, but also as a mechanism to strengthen and protect the brand itself. Our partnership with LMCA will further build our global capability in brand extension and in Intangible Asset Management and we look forward to discussing the associated opportunities with our clients.”

Esther Jolley, currently IA Director at Stobbs, will lead the new initiative in Europe as Managing Director, reporting jointly to Coyle and Stobbs, and the new partnership will have offices in both Cambridge and London, UK.