Brand Licensing Europe 2021 details health and safety policies, including mandatory mask-wearing

Informa Markets has detailed the health and safety policy for next month’s Brand Licensing Europe show, including a partnership with ExpressTest by CignPost to facilitate all testing requirements for international attendees.

Anyone needing to take a day two test to enter England will be able to purchase a ‘click and collect’ testing kit to be picked up at ExCeL. The tests can be self-administered in any location with results uploaded online.

Those requiring a ‘fit to fly’ test for re-entry into their country of origin will also be able to benefit from an onsite service with tests carried out by CignPost staff in secure private meeting rooms at the venue.

The test booking service will open during the first week of November and information will be communicated via the BLE website, social media channels and direct communications with event customers.

In addition to requiring proof of vaccination, negative test or natural immunity to enter ExCeL, organisers are now also requiring that masks are worn by attendees. Medical exemptions will apply, as well as allowing for the removal of masks when eating and drinking.

The team is also asking attendees to be respectful of each other during business meetings and wear a mask if their meeting partner requests it.

“As a safe event organiser, BLE is committed to going above and beyond UK government guidelines with a robust set of safety measures and the facilitation of required testing for international attendees,” said Anna Knight, VP Licensing, Informa Markets.

“We are all looking forward to the return of Brand Licensing Europe and the bringing together of the licensing industry. Nevertheless, it’s imperative that we do this as safely as possible and remove any challenges related to international travel for a significant contingent of our audience. I’m pleased to be announcing our partnership with CignPost and to reiterate our commitment to attendee safety as we approach the final countdown to BLE 2021.”

The full BLE health and safety plan can be found here and ExCeL London’s safety plan can be found here.