Brand Licensing Europe’s online platform now open

Brand Licensing Europe’s online platform is now open, ahead of the show opening its doors in September.

Anyone who is registered for BLE can use the online planner to drop off a virtual business card to exhibitors, search for license-ready brands and the exhibitors who represent them, and book meetings through the Matchmaking function.

Registered attendees include Amazon, ASOS, Primark, Unilever, Marks & Spencer, Morrisons, HMV, Clementoni, Difuzed, Panini France, DeAgostini and many more.

Brands represented on the show floor include Barbie, Peppa Pig, Care Bears, Sonic the Hedgehog, Banana Republic, Barbapapa, Dobble, The Batman, Peanuts, Bluey, Gudetama, Shaun the Sheep, Asterix, Kellogg’s, Monopoly, V&A Photography, Pringles, Peter Rabbit, Formula 1, Le Petit Prince, UCLA and thousands more.

“The BLE Online Platform is so much more than a meeting facilitator,” said Anna Knight, SVP of Licensing, Informa Markets.

“If you’ve ever wondered who owns the rights to which brands, the brand directory allows you to pinpoint who owns what IP. You can also view company profiles, see the content at the show, and plan it into your calendar to better manage your time at the event. Having all of this in one place is like having a pocket PA – it’s a brilliant tool for maximizing your time at BLE and plan everything ahead of time so you know exactly what you’re doing when, and can even build in breaks for browsing, recharging and networking.

“We have found that the BLE Online Platform is especially appreciated by newcomers to the industry – and to BLE – who know what brands they’re interested in, but not necessarily who owns the rights to that brand, and also to determine which days are most relevant to them from a content perspective to maximise ROI.”

BLE takes place from September 20th to 22nd at ExCeL London. Check out the platform here: https://ble.eventnetworking.com/auth/login.

Brands Untapped’s Brand Design Conference is taking place the day before the show, on September 19th. To check out the speaker line-up and book a ticket, head to: https://branddesignconference.co.uk.