Brand of Brothers secures 10-year renewal for Britvic partnership

Brand of Brothers – a specialist in licensed ice creams and lollies – has secured a 10 year renewal of its licensing partnership withBritvic Soft Drinks Limited.

The renewal was facilitated by Ian Downes at Start Licensing, who manages the partnership.

The renewal ensures continued high-quality product development across some of Britvic’s most iconic brands, including R. White’s, Tango, Robinsons, Fruit Shoot and J2O.

“We are thrilled to extend our longstanding partnership with Britvic and Start Licensing for another decade,” said Carys Delve, Marketing Manager at Brand of Brothers.

“Our collaboration has been incredibly successful, bringing the refreshing flavours of Britvic’s beloved brands into new product categories. This renewal demonstrates our joined-up thinking and commitment to driving continued growth through strategic innovation that delights consumers and increasing sales and distribution in order to optimise brand visibility.”

Munnawar Chishty, Britvic’s Marketing Director in Great Britain, added: “What better way to add more excitement to our iconic brands than through our licensing partnership with Brand of Brothers. From Fruit Shoot mini lollies to Tango iced lollies, this partnership allows us to bring more enjoyment to people across the nation and help them enjoy life’s everyday moments.

Ian Downes from Start Licensing said: “This perfect partnership has gone from strength to strength, and we are now looking forward to the future of these iconic brands within the frozen category.

The ice lolly ranges have landed across major British retailers like Tesco, Asda, Morrisons, Sainsbury’s, Waitrose, Iceland, Ocado, Nisa and a number of wholesalers.

Brand of Brothers’ separate partnership with Britvic Ireland Limited also continues to thrive, with future plans for the Club and MiWadi brands.