Brand2o appoints Surge Brands as global licensing agent for Le Clic

Brand2o has appointed Surge Brands as the exclusive global licensing agent for camera brand Le Clic.

Surge Brands will develop a comprehensive global licensing and retail program aimed at reintroducing Le Clic to modern audiences – while celebrating its retro charm. This will include expanding Le Clic in the consumer electronics space with an upgrade “makeover” featuring new technologies such as instant printing, a digital view finder, and Bluetooth and Wi-Fi connectivity.

Additionally, Surge will seek licensing partnerships to develop new product across categories, including consumer electronics, fashion, accessories, lifestyle products and collectibles.

“Le Clic defined an era of fun and creativity, and its bright colours and unique design remain iconic to this day,” said Ari Freedman, Vice President of Licensing at Surge Brands.

“We’re excited to channel this nostalgia into a fresh and exciting program that brings the brand to life for both longtime fans and a new generation.”

Michael Oriolo, President at Brand2o, added: “Classic looking cameras with new technology feature upgrades are trending now, and Le Clic’s timeless appeal and rich heritage are the perfect foundation for a modern revival.

“We are delighted to partner with Surge Brands to reintroduce Le Clic to the world, and we can’t wait to see how it resonates with new audiences in fresh, innovative ways.”