To stay in the loop with the latest features, news and interviews from the creative community around licensing, sign up to our weekly newsletter here
“Hellcat is a hop-forward lager with a golden hazy appearance and crisp finish – an epic beer worthy of this massive collaboration,” said James Watt, CEO and Co-Founder of BrewDog.
Craft brewer BrewDog is teaming up with Iron Maiden to launch Hellcat, an India Pale Lager.
Launching in Fall 2021, Hellcat is a 6% ABV India Pale Lager with a citrus-forward flavour and ‘a no less aggressive malty backbone’.
“We’re thrilled to partner with a world-renowned rock band like Iron Maiden,” said James Watt, CEO and Co-Founder of BrewDog.
“Iron Maiden, like BrewDog, have maintained their spirit of independence throughout their stellar career. Hellcat is a hop-forward lager with a golden hazy appearance and crisp finish—an epic beer worthy of this massive collaboration.”
Bruce Dickinson, lead singer of Iron Maiden, added: “I’ve been looking for the perfect partner with whom to bring a fresh, exciting beer to the US.
“I’ve long been an admirer of BrewDog, not just because of their beers, but also of their attitude and style. When I met the BrewDog team, we discovered the respect is mutual, and that we could make an undeniably unique beer together.”
Brewed and exclusively available in the USA, Hellcat joins the global Trooper family of beers crafted by Maiden vocalist and beer aficionado Bruce Dickinson and the family-owned Robinsons Brewery.
Iron Maiden’s Trooper beer was launched in 2013, has sold over 25 million pints worldwide, and has been exported to over 60 countries.
Enter your details to receive Brands Untapped updates & news.