Brown-Forman and The Coca-Cola Company team up for Jack Daniel’s & Coca‑Cola drink

Brown-Forman Corporation and The Coca‑Cola Company are partnering to launch a Jack Daniel’s & Coca‑Cola drink.

Jack Daniel’s & Coca‑Cola RTD (ready-to-drink) will be available in markets around the world, with initial launch planned for Mexico in late 2022. A zero sugar version of the beverage will also be available.

“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” said Lawson Whiting, CEO and President of Brown-Forman Corporation.

“Brown-Forman has been a leader in the ready-to-drink category since we launched our first Jack Daniel’s RTD more than 30 years ago. Coca‑Cola perfectly complements Jack Daniel’s and our existing RTD offerings, enabling us to accelerate expansion and continue to grow our business around the world.”

James Quincey, Chairman and CEO of The Coca‑Cola Company, added: “We keep consumers at the center of everything we do as we continue to develop our portfolio as a total beverage company, and that includes new products with our iconic Coca‑Cola brand.

“We are excited about our new relationship with Brown-Forman and look forward to the introduction of Jack Daniel’s & Coca‑Cola.”