Bubblewrap Waffles debuts Care Bears collaboration

To celebrate the 40th anniversary of the Care Bears, Bulldog Licensing has struck a deal with Bubblewrap Waffles.

The partnership sees Bubblewrap Waffles launch a limited-edition Care Bears bubble waffle with honeycomb gelato, strawberries, white chocolate ring and rainbow sprinkles. The launch is available for a month from Bubblewrap Waffles China Town and the new Westfield Stratford store.

The Bubblewrap collaboration follows a summer partnership with The Knot Churros on a special Care Bears afternoon tea menu. The menu included churros covered in different combinations of ice-cream with toppings such as candyfloss and sprinkles, with each churro is named after different Care Bears.

“The Care Bears property is such a strong one with huge appeal to children and adult alike, so it’s a great brand for fans of all ages to enjoy together,” said Sophie Yates, Brand Manager at Bulldog Licensing.

“Core values of sharing and caring lend it so well to food collabs, and our partners can have a lot of fun bringing colourful and delicious Care Bears products to life! The eye-catching treats draw fans and create fantastic content for social media. It has been exciting to see how well the collaboration with The Knot Churros was received and we look forward to the response to Bubblewrap Waffles.”