Budgy Smuggler launches SmileyWorld swimwear

Budgy Smuggler has partnered with SmileyWorld for a collection of swimwear.

The collection features one-pieces for women and girls and brief styles for men and boys across three designs: SmileyWorld Donuts, SmileyWorld Gradient and SmileyWorld Geometric.

“The new collaboration with Budgy Smuggler felt like a perfect fit,” said Ross Wilson, Chief Product Officer – Fashion, at The Smiley Company.

“This collection allows consumers to express who they truly are through fun and playful designs, with a healthy dose of humour. We’re thrilled to be working alongside a partner who champions personal expression, in the same way that we do.”