Bulldog to manage licensing debut for attitude

Bulldog Licensing has been appointed by Stream Publishing Limited as the licensing agent for the UK and Ireland for attitude, the best-selling gay magazine in the UK and Europe.

This marks the first licensing push for attitude, and key initial categories will include apparel, accessories, gifts, wall art, houseware and health and beauty.

“We have long believed that, as the world’s biggest LGBTQ+ media brand, attitude has a lot to offer in the realms of licensing and branding with the help of the right partner: in Bulldog we have undoubtedly found that partner,” said Darren Styles, MD of Stream Publishing.

“Its understanding, expertise and vast network of contacts across the industry, as well as its skill in managing diverse brands and target groups, will help us to build on the enormous success and strong awareness that attitude has attracted over more than 30 years.”

Bulldog MD Rob Corney added: “attitude is a byword for excellence in writing, design and campaigning that stands out not just among gay magazines, but as an iconic brand in its own right.

“Popular, admired and culturally significant from day one, attitude offers numerous design assets and fantastic opportunities for licensing that are demonstrably unique – for licensees to address a discerning audience across many categories.”