Bulldog welcomes Supreme Imports and GHS Studio to Sesame Street’s UK licensing line-up

Bulldog Licensing – Sesame Street’s licensing agent in the UK – has signed a raft of new deals for the brand.

Supreme Imports has launched a Sesame Street range of Sealions kids’ multivitamins, while GHS Studio is set to release a line of Sesame Street beanbag sofas, chairs, homewares and onesies later this year.

“The strength of Sesame Street both at retail and on TV is a testament to its continuing relevance and enduring appeal across multiple generations,” said Bulldog Licensing Group MD Rob Corney.

“As more youngsters discover this wonderful brand, we expect to see an even stronger retail presence in the UK for Sesame Street in the coming years.”